Make public your news
A quality PR campaign can help you build a strong brand, maintain a good reputation, increase brand awareness by publishing materials in top trusted media outlets, cooperate with influencers and help your project earn the loyalty of your target audience. The main KPI we use to guarantee and evaluate the success of PR campaigns are media outreach, media presence, and geographic coverage.
Preparation of projects at an early stage of development before the release of the MVP or the finished product. At the project launch stage, the task is to create an information background, form a stable positive business image, fill the media space, determine the channels and program for the future information and communication support of the project at all stages, conduct a comprehensive audit before the launch of public activities, and prepare the team for communication with the press and public performances.
Start stimulating the interest of the target audience, launch personal news channels and establish first contacts with journalists.
A set of PR activities aimed at pre-sales preparation. This is the riskiest stage from the position of investors, therefore, the main goal of the PR campaign during this period is to present benefits and guarantees, justify the clarity and expertise of the team, and most importantly, to eliminate or prevent the presence of hints at a fictitious project.
At this stage, considerable cooperation is required exclusively with reputable journalists and opinion leaders, with intense dissemination of information about the project without signs of advertising integration, information stuffing focused on mass reprint and viral distribution, as well as the conduct of public events.
Communications after listing should conducted only in conjunction with a team of market makers, financial advisors and be strictly regulated. All PR activities are built around the financial calendar and special attention is paid to monitoring the news background around the project.
A strategy should be prepared in advance in case of crisis situations. The media are used as an effective channel to maintain communication with the audience.
The work is carried out with a constant pool of journalists and bloggers, the release of any third-party materials and comments about the project is strictly controlled.
November 15, 2022
MAY 13, 2020
November 8, 2018
I worked with several agencies before, but I always missed the attitude that Alena represents. She always offers the best and most efficient solution. With her, there is no such thing as an assignment being unsuccessful. She fully fulfills what we agree on, with maximum professionalism.
This team is hardworking and focusing on results. I’ve really enjoyed our cooperation as for me speed and efficiency are important KPIs.
I do recommend working with them.
Reliability, speed and honesty – these are the qualities that bribed us in working with the PR Blockchain agency. We are satisfied with the result of our joint work and recommend this agency.
Absolutely satisfied by our cooperation with the PR Blockchain agency. Reliable partners with 24/7 support and creative team of professionals.
In a market that is full of services and companies I was lucky to work with Alyona and her team. Young and ambitious professionals which will help you to develop and implement the full strategy for your project and will give you a high level of support during the all period of cooperation.
It is hard to put into words the impact, PR Blockchain agency’s services lead by Alyona, had on some of the business i am involved in the past 4 years.
Alyona and her creative team defined and executed a PR strategy that impacted branding image and public perception. Their tailored end-to-end PR services and campaigns are key to the number of inbound leads we receive quarterly.